The Byron Bicentenary at Trinity College Cambridge in spring 2024 celebrated the life and works of alumnus Lord Byron (1788-1824) through new commissions of music and art, a poetry competition, an exhibition, a conference, and a 24-hour livestreamed reading of the poet’s works in the college’s chapel. Together with the release of a newly discovered letter in the Wren Library about Byron’s notorious memoirs, the Byron Bicentenary secured widespread media coverage, amplified our key messages, and secured campaign objectives. More than 2,300 people joined the Byrothon livestream from North America, Europe, and Asia (average dwell time was 20 minutes) and hundreds showed up in person. The bicentenary received extremely positive feedback.
From the Judges
The best college and university communications are those that truly embrace a school's unique brand and culture, and this totally hits the mark. Love the graphics and an all-in approach that used both very modern and very Byron methods. This seems to have been an innovative, well-executed event. The writing is lovely, particularly the introduction to the festival recital program, and it works well to convey the character of Byron and engage festival participants.
