Targeting prospective families, we sought to increase admission inquiries and admission event registrations through a more distinctive and provocative marketing campaign that pointed to a new school video reinforcing recent branding color realignment and showcasing breadth of school life. We were tired of the standard private school advertisement campaigns with a carefully curated group of students smiling at the camera in their uniforms. We utilized an integrated approach with video, web, publication, and paid print and digital to drive an 18% increase in admission inquiries and more than double the previous year's admission event registrations.
From the Judges
The "Block S Campaign" powerfully distills a comprehensive K-12 identity into a singular, resonant brand. It seamlessly bridges bold, minimalistic branding with a compelling narrative of the entire student journey, creating strong emotional impact and communicating a uniquely unified institutional presence. This entry showcases remarkable innovation in its ability to brand with a single letter, exceptional creativity in its impactful video element, and thoughtful execution across all materials, making it a strong example of cohesive branding.
