This series of three yield postcards aims to assist prospective students at the end of their senior year as they conclude the college search process and make their final choice. Its goal is to provide them with convincing points and memorable content, showcasing why they should accept admission to University of Iowa and officially become part of the legendary Hawkeye family. Yield one is a sticker postcard that allows prospective students to personalize their belongings, such as laptops, water bottles, and notebooks, displaying their interest in Iowa. Yield two has a Greatest of All Time theme that appeals to prospective student’s ambitions and desire to be successful in any path they choose at Iowa. Rounding out the series, yield three includes senior superlatives that give it a yearbook feel to meet them where they are in life. Our team strived to capture the attention of seniors by providing unique designs and messaging, such as the GOAT language. We utilized the national attention and excitement surrounding Caitlin Clark during her senior year at Iowa by including her jersey on the front of postcard two and a photo of her on postcard three with language about “changing the game”—an achievement she’s been credited with through her direct influence on increased viewership and interest in women’s sports. The series of three are tied together with one common message—to be part of the legendary Hawkeye Family.
From the Judges
We love the color, fonts, creativity, and photos throughout the materials. Additionally, they appreciated the playful elements and personalization, which is essential during the recruitment phase and crucial for students. Job well done, University of Iowa!
