The Barry Advertising Company, the student-powered advertising agency at Barry University was launched to give our students a role in creating the university's advertising and marketing materials. Structured like a true advertising agency, this student-led agency operates like a client-facing business—with strategies, client objectives, presentations, production, and everything in between. This video was created to showcase the agency among diverse audiences including the Board of Trustees, potential donors, potential student staff, and faculty. The results were impressive. Not only did we receive a vote of confidence from the trustees, the video was instrumental in raising more than $20,000 during Give Miami Day.
From the Judges
Judges enjoyed how the video followed students and how those students advocated for other students.
