To recap Michigan State University’s year in an engaging way, the university communications and marketing team produced a video featuring MSU achievements and highlights from 2024 that were most popular on social media. Animation was used to recreate various social media environments and interactions, pulling in real social media posts. The video was shared on MSU’s social media accounts and also featured on the university homepage and primary news website, MSUToday. The result was more than 8,000 engagements across our social media channels and more than 75,000 total views.
From the Judges
We appreciated the fast-paced energy of this video and the engaging and strategic way it recapped top performing social media content from the year. The video was well executed and a strong example of showing rather than telling the university’s accomplishments.
