In 2023, Thompson Rivers University (TRU) aimed to increase the reach and accessibility of the traditionally printed TRU Foundation annual report, Your Report on Philanthropy 2022-23. With new digital features, we amplified our key message: "Philanthropy Matters." The report is TRU Advancement’s flagship publication and prioritizes human-interest storytelling to captivate readers and showcase seven ways philanthropy matters in education and scholarly research. The annual report is mailed to every donor who gave that year. For the first time, the 24-page print report was reformatted for the web and enhanced through video storytelling—making it more accessible to a wider audience. The approach increased online readership by 2,600 page views. Stories are timely and reflect complex issues of the day, including the rising cost of living, economic hardship in rural communities, a shrinking workforce, and the university's commitment to work towards truth, reconciliation, and indigenization.
From the Judges
We really liked how the report is concise yet impactful, with compelling stories that draw you in. The companion web version offers more depth, and the "Philanthropy Matters" theme resonates with donors. The report effectively uses print, web, and video to increase online readership and provide clear goals and outcomes. QR codes adds an engaging layer of interactivity. The design is beautiful, and the print and digital versions flow seamlessly together.
