The Wrecks at Work segment is a bi-weekly feature across social media channels that showcases an alum on the job. Each post consists of an alum-submitted selfie from their workplace, a brief description of what they do at work, and a request for viewers to send in their own #WrecksatWork selfie through our online form. This name was chosen because members of the Georgia Tech community refer to themselves as “Wrecks,” based on Georgia Tech’s mascot, the Ramblin’ Wreck. This campaign was created to shine a light on the variety of career paths a degree from Georgia Tech can offer. Before creating this segment, many of the social media features came from the same group of engaged alumni. The goal of Wrecks at Work was to encourage less-engaged alumni to connect with us through a chance to have their photo featured on social media. After launching Wrecks at Work, the Alumni Association received submissions from alumni of all ages, degrees, and prominence levels, giving us the opportunity to feature graduates who had never shared information with us or participated in our programs before.
From the Judges
It’s a great example of an impactful, yet low lift campaign focused on fostering alumni engagement. We especially liked how they connected their alumni "update your details" web form to this new, engaging approach-- an ask that was much more fun and rewarding for alumni.
