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Welcome to KU 2023

Welcome to KU 2023

Year: 2024
Award Level: Bronze
Award Winner(s): University of Kansas
Award: Circle of Excellence
Category: Video | Student Audience (Long)
See award winning video
Advertisement
From the Nominator

Our 2023 Jayhawk Days welcome video offers a genuine glimpse into life at the University of Kansas (KU). It begins with a scripted open, reflecting our deep-rooted history and how it connects to our dynamic present. Designed as the opening feature for Jayhawk Days (student visits in our new welcome center), our video sets the scene for the all-day campus visit. Because KU gets over 10,000 visitors annually, this video is arguably one of the most important pieces from our video team. Selections from candid interviews of over 100 students capture the everyday essence of our community. From the streets of Lawrence to far-flung corners of the globe, we showcase the myriad opportunities for growth and exploration available to Jayhawks. One standout story features a student interning with the Kansas City Chiefs, highlighting the real-world connections our university fosters. Additionally, we sent staff to Tanzania to underscore our commitment to global learning, study abroad, and the value of research. Pulling from over 30 different shoots, this video paints a vivid picture of the student experience, from study spots to national championship celebrations downtown. It's not a glossy brochure but a genuine invitation—to join a community where tradition meets innovation, and every individual story adds to the fabric of our university. Our aim was simple: to authentically inform and inspire prospective Jayhawks, offering a glimpse into opportunities and experiences that await them here.

From the Judges

We congratulate the University of Kansas team behind this enticing video. This was the standout among videos for prospective student audiences. The video had great energy, featuring so many aspects of the KU experience. It was both compelling and galvanizing and had at least one judge asking if they too needed to go to KU!

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