The third annual University of Texas at San Antonio (UTSA) Giving Day was expected to be bigger and better than ever. With a donor goal of 3,000 and a dollar goal of $500,000, everything had to be attention-getting. UTSA Annual Giving and Strategic (Development) Communications took the idea that “Giving is medicine for the soul” and turned it into a successful video, generating more than 78,000 impressions and helping UTSA succeed in raising more than $807,000 from 3,683 donors in just 1,969 minutes.
From the Judges
With its fun and funny concept, this video brings a delightful twist to a classic commercial. The creative approach is both amusing and clever, making it a standout piece.
