A parody of the popular show “Undercover Boss,” the St. Lawrence College (SLC) Alumni convocation video introduces “Undercover President,” featuring Glenn Vollebregt, President and CEO, going undercover as “Lenn” to get a firsthand look at the careers of three SLC alumni. Building on the award-winning “Welcome to SLC Alumni” 2022 convocation video and leveraging Glenn’s comedic timing and acting chops, the video depicts his alter ego Lenn–sporting a mullet wig and outrageous moustache–meeting with recent graduates working in their fields. The engaging premise welcomes graduating students as SLC alumni and encourages them to stay engaged once they are working in their respective fields. The “commercial break” mid-video, before the dramatic reveal that Lenn is actually Glenn, is an energetic infomercial-style ad with Storm, the SLC mascot, encouraging grads to join the alumni platform and stay connected. The video, shown to over 11,000 attendees across 10 convocation ceremonies and viewed by a further 12,000 viewers online, was a fun way to showcase alumni achievement and invite graduates to stay connected with SLC after graduation. It achieved its objective of creating energy and excitement about a lifelong relationship with SLC.
From the Judges
We liked how unique and creative this was. A wonderful way to engage alumni and utilize a willing leader.
