Since 2017, the University of California, Irvine has celebrated UCI Giving Day, an incredible day for philanthropy that pulls the UCI community together and encourages them to gives back. The Giving Day video, which debuts two weeks before the official day, builds excitement for this online, social media-driven event. If you look at our previous videos between 2017 and 2022, they all follow a similar outline, look, and feel. They feature a single voice-over, comparable b-roll, and only a very generalized sense of what Giving Day actually is. In fact, the 2018 and 2019 videos are just about identical, and the 2020 and 2021 videos are also very similar. For the 2023 video, our new senior director of annual giving and the University Advancement & Alumni Relations communications manager took a fresher direction, bringing together a robust cast of different Giving-Day donors. The cast included a student, a parent donor, alumni donors, and a clinician donor. We wanted to showcase the breadth and depth of areas that people give to, what inspires them to give, and the concrete impact giving has on UC Irvine. Participating in this video also served as a great stewardship and engagement opportunity for these donors. This was one of our most successful Giving Day videos, with nearly 2,000 views in less than a year and a positive response from leadership.
From the Judges
Impressive work on the interviews and the detailed information aimed at alumni and donors. The video is informative and provides great value.
