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One Ball State Day: The Spirit of Beneficence

One Ball State Day: The Spirit of Beneficence

Year: 2024
Award Level: Gold
Award Winner(s): Ball State University
Award: Circle of Excellence
Category: Fundraising | Annual/Regular Giving Campaigns (More Than 25 Staff)
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From the Nominator

One Ball State Day's success can be attributed to advanced planning, a diverse array of engaging events, and the unwavering support of the entire Ball State community. The top-down buy-in of our favorite day on campus is as essential as the units that, without being prompted, conduct their own meetings, create matching gifts with alumni, invest in window clings, and set up info tables the first Wednesday of every April. The crowning achievement of One Ball State Day isn't having raised $1.2 million in one day. It's the engagement of campus, the community, and our alumni. As a Foundation, we set our sights on uniting alumni, students, employees, and other constituents in a day to help Ball State fly. The results: an increase in campus and alumni ambassadors, 100% of deans issuing a personally funded challenge or match, raising more than $1 million in one day for two consecutive years, and receiving more than 7,500 gifts from donors around the world. Just five years ago, we had not received more than 250 gifts in a single day. We have created an energetic approach to fundraising, one that involves the entire Ball State community, inspires philanthropy, and educates students about private giving. Our university was founded by the Ball family in the spirit of beneficence, and the beloved campus statue of Beneficence (affectionately known as Benny) is a reminder to us all. Philanthropy is who we are.

From the Judges

Our panel was so impressed by the levels of participation in this campaign. So many constituencies made clear efforts to create a unique opportunity to engage the entire Ball State community.

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