At Milwaukee School of Engineering (MSOE), hands-on learning experiences, next-generation technologies, and top programs position students at the forefront of artificial intelligence (AI) education. Students work on real-world projects that make a real impact. Our goal was to make a video that showcased the technical prowess of our students, and we wanted to plant our flag in the ground as the leader in AI and machine learning. We spoke with several computer science students to learn about their group projects and how using Rosie the supercomputer helped them. Using this information, we scripted out a commercial to get prospective students excited about MSOE. All projects in the video are real student projects. We wanted to make the video feel futuristic, so we used interesting light elements and shot at night. Editing techniques that transitioned scenes reflected information and technology moving through fibers and cables at fast speeds. This commercial ran as a TV and digital ad. It led to an increase in applications, garnering MSOE’s highest incoming class for 2023-24.
From the Judges
A very unique ad and a great in-house effort on understanding their target audience, delivery, and production. It was good to learn that the ad had a positive impact on computer science recruitment. We would have liked to seen more context/explanation around Rosie the supercomputer.
