In September 2023, Branksome Hall School launched the Make Way admissions campaign. This is a full-funnel, multi-channel campaign that includes print advertisements, out-of-home displays, digital banners, paid search, and paid social media. The campaign's central objectives are to amplify the school's brand presence and attract potential students and their families. To do this, the campaign effectively communicated the institution's academic distinction and its ambition to set a new standard for girls' education focused on STEM, innovation, and entrepreneurship.
From the Judges
Showcasing real Branksome Hall students, the Make Way campaign earns acclaim for its striking visual identity, featuring a vibrant color palette juxtaposed with captivating black and white photography. Through dynamic imagery capturing moments of confidence, the campaign embodies the spirit of breaking barriers and challenging norms. The commanding primary typeface reinforces the campaign's assertive messaging. Despite budget constraints, the campaign leveraged independent vendors to deliver fresh and compelling content, setting new standards in the independent school sector. With a multiplatform approach, including print, digital, and out-of-home placements, Make Way boldly asserts Branksome Hall's commitment to female empowerment and innovation.
