From the Nominator

Hello FSU! is an integrated marketing and communications campaign that connects undergraduates with the information they need to succeed and have fun at Florida State University. The branding for this vibrant, student-focused engagement campaign was developed by Student Affairs Marketing and Communications (DSA MarComm). This multifaceted campaign uses a variety of communication channels, including social media, web, variable print direct mail, on-campus signage, personalized journey emails, parent communications, promotional products, and more. This campaign is a product of FSU’s Undergraduate Student Experience Strategy (USES) Committee, formed in 2022. This committee is a unified group of campus partners dedicated to connecting students to the resources they need. USES enables coordination and support among the staff across several campus units. The creative team behind the student success campaign has created several marketing assets for campus partners to use, which keeps branding consistent and increases campaign visibility. FSU DSA MarComm shares templates for USES partners’ Hello FSU! social media posts and encourages Instagram collaborations to help share content and increase reach. The campaign’s hashtag aggregator then publishes all #HelloFSU tagged content to appear on hello.fsu.edu. The Hello FSU! campaign is making a difference. Student engagement has increased, retention has hit a new record high, and staff members are working together to communicate with students. Many variables contribute to student success, but the synergy of this campaign has been an incredible asset.

From the Judges

This was a really good idea, with the ability to be replicated by most universities. This seems like great way to highlight available school resources as well as upcoming events and points of interest. They were able to see immediate results with social engagement for a pretty low cost.