From the Nominator

California State University, San Bernardino sought an affordable and distinctive alternative to the traditional mailed acceptance letter from previous years. Costs fluctuated annually, reaching $5 per unit before postage, for a package that included a folder, letter, and various inserts. Our goal was to find a solution that would not only stand out in mailboxes but also evoke a sense of excitement. After careful consideration, we opted for a self-mailing zipper envelope that, upon opening, reveals a 3-inch pop-up cube that flies out to greet the accepted applicant. Additionally, we included a QR code for Spanish translation of the content on a dedicated webpage. Given our student demographics, with 81% being first-generation students and 69% Latino, it was crucial to ensure that parents who do not speak English could comprehend their child's acceptance to the university and the subsequent steps. To mitigate costs, we collaborated with a vendor to pre-print 20,000 cubes and digitally print the envelopes with variable data in small batches. This allowed recipients to see a personalized message--"Congratulations, [Recipient's Name], you are in the pack"--on the outside of the mail piece. The total printing cost per unit came to $3.05 before postage.

From the Judges

This concept shines with innovation and practicality and creates connection. Its clever packaging ensures standout amidst myriad admissions materials. The integration of QR codes that cater to Spanish-speaking audiences enhances accessibility and engagement. The creative approach not only injects fun but also delivers cost-saving benefits. Moreover, the cube serves as a cherished keepsake for admitted students, while facilitating easy access to essential portals. This project embodies excellence in creativity, functionality, and cost-efficiency, setting a high standard for innovation in admissions. Truly deserving of recognition, it stands as a testament to forward-thinking brilliance.