"To celebrate the end of the With Illinois Campaign, we printed an 88-page magazine to send to all donors who gave $1,000+ during the campaign. We didn’t want to produce a conventional impact report, so we developed our content by taking traditional elements of a campaign report (e.g., statistics, priorities, scholarship information, etc.) and blending it with the structure and design of a magazine. Specifically, our approach mirrored the approach we take to our award-winning STORIED magazine, where we use large imagery, storytelling, and a variety of story structures to create a rhythm and flow to the content.
It was incredibly important to us that every donor could see themselves in this piece—that every donor feels they are an important part of our philanthropic community—so we told stories of gifts and impact at all levels and across a variety of ways to give."
From the Judges
The nomination has a distinctive and historic feel, effectively elevating the institution. The great diversity of spreads adds depth and richness to the overall presentation. The photography is nothing short of fantastic, capturing attention and immersing viewers in the visual narrative.
