From the Nominator

"The University of Calgary is on a mission to better connect our target audiences with our brand position as Canada’s entrepreneurial university. At UCalgary, being “entrepreneurial” goes beyond business. Our campus ethos is about solving problems, taking action, and leading in a way that builds momentum and creates lasting impact. 

In 2022, UCalgary created the Start Something campaign. Through bold new creative designs, effective ad placements, enhanced storytelling and compelling events, Start something has defined our UCalgary brand, rallying our campus community and ensuring more Canadians see us as entrepreneurial and essential to Alberta’s economy than ever before."

From the Judges

The University of Calgary brand stood apart from the competition with compelling, fresh creative, using patterns, color, and the tagline "Start Something" to create a visually stunning yet strategic campaign to engage its audiences. Based on strategy and research, the University of Calgary's campaign highlighted its ability to be flexible and functional for the entire university. The "Start Something" brand campaign delivered impressive results that aligned with the university's overarching goals and strategic priorities.