From the Nominator
"Seeking to limit the number or opt-outs from email campaigns, the Digital and Data Team created a scoring system which:
• Focused on marketing to our "best" targets
• Improved marketing productivity
• Increased revenue more quickly
• Identified the level of engagement (and changes in engagement)
• Decreased the negative side effects of email marketing"
From the Judges
Excellent illustration of quantifiable outcomes in a single application for engagement scores. Fantastic idea! Nicely completed using readily available staff and tools. This proposal actually demonstrates how the data and dashboard result in actions with quantifiable success. Overall, this advanced the idea of scoring.The SAA Engagement Score is a cutting-edge approach that generates a lead score using behavior caps, depth-based scoring, and discounts. It makes use of current methods and presents a comprehensive picture of alumni interaction.