"Each year, the UC Davis Strategic Communications department develops and produces a holiday video postcard on behalf of UC Davis Chancellor Gary S. May. The video is sent out to the campus community and stakeholders in email newsletters and shared on the UC Davis social media channels.
The 2022 UC Davis holiday video features students, staff, faculty and leadership coming together to share a potluck-style holiday meal. Each person prepared and brought a dish significant to them and their family or culture. The video shows them in their homes preparing the meal with care and then arriving with their dishes ready to serve at the UC Davis holiday table. Chancellor May and his wife LeShelle arrive with their dish to share as well. Everyone then gathers and passes the food around, sharing stories about their dish and holiday traditions.
The video showcases the sense of community present at UC Davis and gives a nod to the university’s agricultural roots as the University Farm, which first opened in 1908 as the research and science-based instruction extension of UC Berkeley."
From the Judges
The quality of work put into this nomination is impressive. The video is both creative and impactful, with superb videography and editing. The theme is also relevant and has mass appeal. The ending message was particularly powerful and will stick with viewers long after watching.
