As part of its centennial year, the McCombs School of Business unveiled its "A Million for McCombs Matching Campaign" to capitalize on donor participation in annual fund giving. Working with McCombs' outstanding Dean Lillian F. Mills, the development team secured matching funds of $500,000 to incentivize giving through the campaign on the website and through the University's 40 for Forty Biannual Day of Giving. We included a lapel pin promotional item for all gifts of $25 or more. The pin was designed by our marketing manager, using a distinct drawing from our dean that features the Longhorn mascot, Bevo. The campaign was shared on social media, our website, and the alumni and donor newsletters—we raised $1.1 million, making it a success!
From the Judges
The innovative approach combining a giving day with a match challenge captivated the judges, resulting in a remarkably strong performance. The synergy created by this unique combination showcased a deep understanding of donor psychology and motivation. By leveraging the power of urgency and amplifying donor contributions, the campaign achieved outstanding results.
