Making Sense of Events: Measuring Event ROI at UC Davis
From the Nominator
The Advancement Services unit at UC Davis helped the Cal Aggie Alumni Association (CAAA) track and measure the ROI of all their events. To achieve this, they undertook a four-pronged approach: (1) cleaning up old event data, (2) standardizing new data capture, (3) creatively repurposing fields in Advance to store the data, and (4) building a robust set of dashboard reports using Power BI. Now CAAA can easily see which events resulted in more memberships/dollars raised—all at the click of a few buttons!
From the Judges
Innovative, multistage, strategic initiative. Great use of limited resources with a clear ROI. Great to see strategy applied to events.