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Kodiak Coke Cake Holiday Bake-Off

Kodiak Coke Cake Holiday Bake-Off

Year: 2023
Award Level: Grand Gold
Award Winner(s): Lethbridge College
Award: Circle of Excellence
Category: Alumni Relations | Alumni Relations Initiatives (10-25 Staff)
See award winning materials See award winning materials See award winning photos
From the Nominator

"The Lethbridge College Alumni Engagement team successfully completed our third annual competition called the Kodiak Coke Cake Contest. The project involves giving free cake kits to alumni, students and employees who want to participate in a project that brings people together for some fun over the holidays. The kits are put together by our amazing culinary students and instructors, and they come all set in a branded bag with cake mix, a can of Coke (which is used in the recipe), icing sugar and recipe cards. Participants have to use their creativity to decorate the cake, either with a Coke theme or a Kodiaks theme. Those who want to can submit photos to the Alumni Engagement team, who then post the pictures on social media for the community to vote on. The winner(s) get great prizes, but many people just use the cake mix and recipe to make a great treat for their families and friends.   

Our team started this project during the COVID-19 pandemic when we were looking for creative ways to engage with our alumni community. It ended up being such a huge hit that we continued it even once things started to open up. This year we were able to give out over 200 kits, with over 50 entries, and two winners."

From the Judges

The Kodiak Coke Cake is an impressively innovative concept, combining niche appeal with broad family-friendly appeal, making it truly exceptional. It captured the essence of creativity and inclusivity in a delightful way. The judges were captivated by its ability to cater to a specific audience while also appealing to a wider range of individuals.

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