From the Nominator

"The donor impact report shares funding totals and donor demographics in an easy-to-digest, visually interesting, and compelling way, as well as highlights student stories of how donor funding has impacted their lives.   

This year, we increased the page count considerably and transitioned from a pure infographic style to incorporate more story-telling so that donors could better see themselves in the report. To this end, we made a concerted effort to feature more than just facts and statistics; and create a narrative of who our donors are, how they give, and the impact they have had on our students and institution through storytelling.   

Although this report is considerably longer and more comprehensive than past reports, it is the first to be produced entirely, including content direction, writing, and graphic design, using internal talents from the Office of Advancement. The team also utilized new technologies in the digital distribution process, which maximized our budget while allowing us to reach a wider audience.  

With an overarching theme of gratitude and the ultimate goal of highlighting YOU, the donor, this report met its target in creating a rewarding and informative highlight of the year’s fundraising activity and has received high praise from the university’s constituency as a tool that illustrates the impact and furthers transparency to our donors."

From the Judges

The entry was an engaging, succinct report, with a lot of information shared in a relatively short publication—every element was intentional. The choice to feature donors at a range of giving levels educates readers on how they can give and overall fosters a culture of philanthropy. The bold colors draw the reader in to explore the different blurbs and features.