From the Nominator

"The campaign microsite was a key part of our digital-first end of campaign communications strategy. Communications sought to recognize contributions to the £2.2bn Dear World... Yours, Cambridge (DWYC) fundraising campaign and distinctively convey the impact of the campaign to stakeholders. Our aim was to inspire, inform and engage global audiences through tailored communications. We wanted to: 

 

· Thank donors and volunteers to the campaign and celebrate their giving   

· Demonstrate the impact of the campaign across Cambridge and the wider world  

· Raise awareness of the impact of philanthropy  

· Lay the groundwork for a future campaign.  

We built the microsite in Shorthand, as it supports a range of storytelling tools to appeal to a variety of audiences. It also renders responsively across mobile, tablet, and desktop, and a custom theme ensured we could leverage DWYC branding.  

From Europe to Antarctica, the campaign has successfully turned philanthropy into impact, reaching every continent. We illustrated this with a global map of impact examples. We also created a campaign timeline, data visualisations, a campaign video, and curated stories into collections to provide a user experience with varied content and visual appeal.  

We drove people to the site via e-newsletters and social media posts across multiple channels over a concentrated period and also via a stewardship mailing.  

The microsite provides a comprehensive digital resource that documents and celebrates the impact of the most successful campaign in Cambridge's history, raising over £2.2bn to change people's lives today and transform tomorrow’s world."

From the Judges

Judge found this to be a strong campaign close site effort that provides an engaging way for donors at all levels to share in the impact of the campaign's success. Judges applaud the continent map and impact story features. Judges especially loved the opening video and found it to be a fresh, spirited tribute to the institution, very well directed and edited. Judges found all video participants to be strong contributors with high-impact storytelling, with a special shout out to Classics Professor Mary Beard, whose infectious, witty commentary was delightful and memorable.