From the Nominator
"When you complete a successful comprehensive fundraising campaign spanning ten years and raise $1 billion more than your original goal—making you the youngest university in the nation to surpass a multi-billion-dollar goal—you’re going to have pride points and areas of distinction you want to highlight. The Campaign for UC San Diego micro-site provides an interactive area to showcase our accomplishments over the past decade through several videos, impactful statistics, previously published gift news, and creative content from our concurrent media and advertising campaigns. It also directs prospective donors to our newly created giving website, a stepping stone for future fundraising endeavors.
In addition to a landing page that includes the campaign close anthem thank you video featuring students, faculty, academic leaders, scholar-athletes, and healthcare providers—and a video of thanks from Chancellor Pradeep K. Khosla—we broke the micro-site down into four distinct pages: "Impact," "By the Numbers," "People Like Non Other," and "About the Campaign."
Together, these sections provided a snapshot of our accomplishments over the life of the campaign, highlighting not just the staggering numbers related to the funds raised but also the human element of how they benefit real people across our campus. The "Like Non Other" and "Impact" pages were a mosaic of beneficiary, donor, and campus stories showing what the campaign made possible."
From the Judges
Judges found this campaign's close site especially compelling—an exciting, dynamic, immersive experience that enjoyed exceptional results in website traffic, even six months after its initial launch. The high-quality photography and videos were stunning features with a sharp layout that is easy to navigate and interesting to explore. The creative mosaic illustrations and portraits within the impact stories are breathtaking, cleverly conceived, and incredibly interesting, providing a visual wow factor. The use of black and white photography with thematic color overlays makes the impact stories cohesive while connecting to the mosaic portraits. Judges appreciate that this site was done in-house, at a low cost, and used existing campaign collateral well. Kudos to the UCSD staff that collaborated effectively to create a masterful tapestry of tributes and stories to commemorate and recognize the cumulative impact of a highly successful campaign.