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"Campaign For Carolina"

"Campaign For Carolina"

Year: 2023
Award Level: Gold
Award Winner(s): University of North Carolina at Chapel Hill
Award: Circle of Excellence
Category: Fundraising | Multi-Year Campaigns (More Than 25 Staff)
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From the Nominator

"By virtually every measure, the “Campaign for Carolina” was an unabashed success. Throughout the eight-year campaign (2015-2022), Carolina remained resilient in the face of local and global challenges. The results speak for themselves, with over $5.1 billion raised, making Carolina one of just six public universities to pass this milestone. Additionally, we celebrated 230,000 plus donors, a 27 percent alumni participation rate, 85 percent of schools and units meeting their campaign goals, and more than $1 billion raised for scholarships. 

As a result of this fundraising, we have over 980 new scholarships and fellowship funds, more than 17 buildings were added to campus or underwent a renovation, and over $2 billion was raised to support faculty. The “Campaign for Carolina” was, in many ways, a campaign of campaigns with 26 schools and units setting their own goals and priorities. Additionally, we had pan-university initiatives focusing on arts, scholarships, global experiences, and accelerating interdisciplinary science research to market. 

Development leadership outlined three strategies to accelerate Carolina’s fundraising performance: increase focus on high-net-worth individuals, invest in fundraising infrastructure, and optimize all aspects of Carolina fundraising. 

These strategies were critical to our success and laid the foundation for future campaign performance."

From the Judges

The amount of success during the campaign in a short amount of time, the number of unique donors, and the alumni giving base growth are remarkable. Congratulations to the team behind the campaign and all of their success.

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