Stanford Medicine Magazine
From the Nominator
"Each issue of Stanford Medicine magazine features a theme package of stories told from the perspectives of physicians, researchers, students, and patients that provide insight into the world of medicine. In light of world events during this period, we zeroed in on the COVID-19 pandemic and racial inequity in medicine for two of our themes. Our third theme, the brain and nervous system, was an opportunity to amaze and offer hope through discoveries in this field.
Our goal is to engage readers inside and outside of academic medicine; raise thought leaders’ awareness of Stanford Medicine perspectives on important medical issues; promote diversity, equity and inclusion; and spread the message that Stanford is a leader in medical education, research, and patient care. Above all, we want our audience to benefit from our content. Storytelling and design decisions are shaped by our intention to accomplish these goals.
To help inform our editorial approaches, we actively monitor audience engagement metrics, including audience emails and comments, online page views, social media activity, reports from those featured in the articles, and media coverage (for example: ABCNews at 2:35: https://abcnews.go.com/Health/video/technology-signal-future-medicine-82365311).
The magazine’s subscribers include medical school alumni, biomedical thought leaders, the media, donors, the Stanford Medicine community, and the public. The magazine is published in print and online, with the online edition including additional articles and audio and video features. During this entry period, we published three issues, averaging 47 pages per issue."
From the Judges
Interesting content. They had a distinctive approach to storytelling that appeals to readers beyond the institution. Good use of illustrations.