"Marketing Professor Jean-Pierre Dubé makes a powerful case for why uniform fines for misdemeanors, such as speeding, are regressive--often harming the poorest and most marginalized. At the same time, one-size-fits-all fines have typically failed to raise the projected revenues that cash-strapped cities desperately need.
Professor Dubé argues for uniform fines to be replaced by a more personalized approach, setting the prices for individuals on the basis of their ability to pay. This piece was Chicago Booth Review's most-read article (online) from the Spring 2021 issue and the fourth-most-visited article page on the entire Chicago Booth Review site for the six-month period following its publication."
From the Judges
A well-researched and presented piece that makes a persuasive argument. The topic is interesting, relevant to a business school, and presented with strong examples. Its high quality makes it worthy of recognition.
