"The McGehee website's main purpose is to tell our story to prospective parents, provide them with information, and lead them, clearly, to the next step on their journey, with the ultimate goal of enrolling their children in our school. Knowing that prospective parents research extensively before contacting the school, our team wanted the new website to act as an extension of our admissions team by providing engaging content and information in an easily accessible and appealing way. We aimed to compel parents to take the next step in their journey: applying and enrolling at McGehee.
For us, success meant qualitative data in a beautiful and compelling website in addition to quantitative data, such as an increase in website traffic, new users, page views, and pages per session. We are thrilled to already be exceeding our predetermined goals and expectations. With innovative approaches to web design, the clarity of the navigation can be compromised. We made a determined effort to produce a site that not only had strong visuals and effective emotional appeal, but also had outstanding and very clear navigation. We are also proud of our clear, concise, and jargon-free copy. The follow are our quantitative results:
• Overall website traffic is up about 8%
• Number of new users is up 6%
• Number of pages per session is up 8%
• Page views are up 9%
• Average session duration is up 13%
• Bounce rate is down 6%
• Organic traffic from this year-over-year period is up 27%"
From the Judges
"• Such an impressive site
• Wonderful branding in terms of design and language
• Easy to navigate without feeling cumbersome or excessive"
