"To raise funds for and awareness of the Gateway—the future home of our first new college in decades, Computing, Data Science, and Society—we identified a diverse variety of students and faculty to represent the depth and breadth of this project's future impact on campus, the greater Cal community, and global society. Alongside the chancellor, they spoke to how the Gateway will bring together ingenious minds from UC Berkeley’s disparate disciplines to create data-driven solutions to our world’s greatest problems.
An anonymous donor’s lead gift of $252 million—plus three gifts of $25 million each, two of which are from current faculty—have provided a strong foundation on which Berkeley can build. Our challenge was to illustrate the urgency of giving to a building that's not yet built, inviting the viewer on a journey to imagine what's possible when great minds come together with a shared purpose to improve human health, social justice, and environmental sustainability. More than 10,000 views later, the video continues to engage and inspire."
From the Judges
A smart use of video for major gift fundraising, and the statistics show that it's been successful. The strategic purpose and calls-to-action for donors and prospects are clear. Distinguished use of visuals and testimonial to help viewers imagine both the possibility of the physical building and the good that will come from it.
Imagine the Gateway at UC Berkeley #berkeleystudents
