For Humanity: The Yale Campaign Case Statement
From the Nominator
"Yale prepared a keepsake document to support the launch of its $7 billion capital campaign, For Humanity, in fall 2021. The campaign brochure was produced as a full color booklet, 36 pages plus cover, perfect bound, with a print quantity of 2,500.
For Humanity is a university-wide fundraising effort—spanning the undergraduate college, the graduate school, twelve professional schools, collections, and programs—so the content is wide in its scope. The text explains in broad terms the rationale for the campaign and expounds on the theme that the university and its donors can have a meaningful impact on the world and the most pressing issues facing humanity.
The document is also an opportunity to introduce the campaign brand and the four themes, or pillars, around which Yale has organized its fundraising. Yale hired the creative firm 160over90 to develop the campaign brand, write the copy, and design the booklet.
The case statement has been shared with more than 2,000 top-rated prospects in one-on-one meetings and during gatherings of leadership volunteers. It has been successful in orienting prospects, volunteers, and fundraising staff to the campaign brand and generating enthusiasm for campaign goals."
From the Judges
This was a visually stunning piece that drew all of us in and the writing was inspiring. The use of photography was in a class of its own, and the impact of the case statement was realized in a major way.