This informative but fun “how to” video shows grads, young and old, how to obtain their alumni card in order to access discounts and special privileges at a variety of on- and off-campus businesses, show pride in their university affiliation, and engage in future alumni activities and events. The video employs humour, snappy music, and easy-to-follow steps to engage viewers and make an otherwise dry topic entertaining. To date, the video has garnered 3,300 views on Facebook and 15,782 impressions on LinkedIn.
From the Judges
A creative how-to concept with good execution. The entry used self-deprecating humor and was told from the perspective of an alumnus who didn’t have an alumni card. The video provides easy-to-follow steps and details about the benefits and special privileges of card holders and included strong metrics for the promotional campaign.
