"Cambridge University’s Global Impact Map is a stand-alone website for exploring the impact of Cambridge research from the Arctic to Zambia, using a growing library of 165 case studies covering 110 countries or regions worldwide. The Global Impact Map was created as a flagship moment to highlight the university's world-changing work. It is directed toward a defined audience of policymakers, potential research partners, funders, and philanthropists through a social media campaign.
The homepage features a dynamic map with dots representing impact across the world. Built with a simple, clear, and on-brand design, the map allows users to select case studies by hovering over dots, or to use the drop-down intuitive navigation system to select by country or type of impact. The exact positioning of each dot is driven with a Google maps API to keep the resource dynamic and easy to administer. Each case study has a relevant image, short summary, information on people, places, and partners, and related links for those seeking to find out more. Behind this sits a new content-management system that continues to grow as new projects are added.
The micro-site is now promoted on top-level institutional pages across the university. As of 1 March, the map has had 32,300 page views (26,300 unique page views)."
From the Judges
What an impressive undertaking and a compelling and accessible way to draw together many different research impact stories. The user interface is engaging and unique in its ability to customize results by geographic area and area of impact.
