Skip to main content

CASE

CASE

Main Menu

  • Conferences & Training
  • Resources
  • Insights
  • Trending
  • Awards
  • Connect
  • Talent
  • About
  • Districts
    • Membership
    • Log in
    • Search
    • Shopping Cart

    Breadcrumb

    1. Home
    2. CASE Awards
    3. Circle of Excellence
    Annual Giving Campaign

    Give Like Gary Annual Giving Campaign

    Year: 2022
    Award Level: Grand Gold
    Award Winner(s): Ohio University
    Award: Circle of Excellence
    Category: Fundraising | Annual/Regular Giving Campaigns (More Than 25 Staff)
    From the Nominator

    "The Give Like Gary campaign highlighted the inspiring story of Ohio University’s longest-running annual donor, 1960 graduate Gary Clark, who at the time had given to OHIO every year for 59 years in a row. Gary’s story and the message it contains served as the basis for Annual Giving efforts throughout Fall 2021. 

    The effects of the COVID pandemic, as well as organizational changes, led to low annual giving participation rates in FY21. OHIO needed to reignite their alumni’s interest and passion for giving quickly to avoid the risk of permanently losing the donors who lapsed throughout the pandemic. By leveraging the unique and innately inspiring story of Gary Clark, OHIO was able to turn around its annual giving rate and revenue in just one semester. 

    The multi-channel campaign culminated in a single mailed appeal that netted more than $202,000 from 1,094 donors, nearly one-third of whom were renewed from a lapsed status. To date, OHIO has seen a 10.7% increase in cash gifts and a 12.7% increase in donors during FY22 when compared to FY21 thanks to the Give Like Gary campaign."

    From the Judges

    Give Like Gary was truly an exceptional campaign that can be replicated at other institutions. We all have a "Gary" in some form or fashion, and this entry models how we can harness and magnify the generosity that our "Gary" represents.

    Give Like Gary

    CASE

    CASE
    • CASE Communities
    • Member Login
    • Careers at CASE
    • Terms & Conditions
    • Privacy Statement
    • Staff Intranet
    Connect with CASE
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

    CASE Member Support
    +1-202-328-CASE [2273]
    support.case.org

    CASE

    CASE
    Close

    Search

    Popular Searches
    Book Advancement events Articles Fundraising Resources AMAtlas Resources Awards CASE Library