"This video was a clever, original idea to wish our current student audience good luck on their final exams after a full year of online learning. This was entirely shot and produced in-house, with some shots filmed at home and some outdoors on campus.
After a full year of online learning due to the pandemic, and students having to be on their computers and Zoom for countless hours that academic year, this video is a parody of a farewell love letter from the point of view of a laptop to a student. The video includes a robotic voice-over from the perspective of a laptop, personifying the object while bidding farewell to their “besties” (aka the students). The computer, reciting a parody of a love letter, said how much it will miss them after a full year of being together learning online, while at the same time celebrating their accomplishment and hard work finishing the academic year entirely online."
From the Judges
We liked the creativity and originality of this video. The video was well executed, had a strong strategy and tie-in to the university’s brand, and showed great results through the provided metrics. It took a lighthearted approach to the global experience of online learning during the pandemic, while also celebrating the accomplishment of the university community successfully completing a challenging academic year with a positive outlook for the future.
Congratulations on Completing Your Exams and Coursework, From Your Electronic BFF
