"The name Evermore is a nod to the lyrics of the Texas Tech University “Matador Song,” written by a Texas Tech student nearly a century ago. While painting a picture of who we are and who we want to become--leaders who change the world for the better--the lyrics simultaneously remind us how interconnected we are with our past, present, and future. Within the pioneers who founded this institution burned the same spirit that drives our faculty and researchers today, and in our students, the innovators of tomorrow.
As a subsidiary brand of Texas Tech, Evermore supports the overall history and vision of the institution. We endeavor to reinforce that quintessential Texas Tech ideal: From Here, It’s Possible. Like the university it represents, Evermore weaves together a sense of community, possibility, and the grit of Fearless Champions. We used our traditional, bold scarlet and black colors on the cover, with an illustration of one of our magazine subjects, Lynda Kay. Her expression is both aspirational and determined.
After launching our first issue in 2021, the results speak for themselves. We've seen an incredible uptick in alumni engagement, especially alumni whose connections to Texas Tech were tenuous at best, while maintaining the connections that were already strong. Our alumni have embraced Evermore, voiced their enjoyment of it, and subscribed by the hundreds for future issues."
From the Judges
This design challenges what a college/university magazine cover should look like. We applaud Texas Tech for taking a risk and are excited to see how this carries through to future issues!
