"Recruitment communication at Miami University reflects our five brand pillars: to understand deeply, to learn broadly, to think entrepreneurially, to serve purposefully, and to connect intentionally.
With this series of publications, our goal is to represent the brand pillars through authentic stories, images, and examples so students can make concrete connections between their interests and opportunities at Miami. We also want their family to be confident that their student will find a supportive community where they can thrive, grow, and prepare for a meaningful life.
Our guiding principle for this series is to meet our audience where they are in their college search--excited about the future, concerned about college costs and their return on investment, and possibly overwhelmed by their options and the importance of this family decision. Knowing students and their families have different priorities and concerns during their college search, these publications maintain a consistent tone and voice while addressing these priorities and concerns and answering very broad questions: Do you have my major? Can I afford it? Will I fit in?
This series supported a record year for Miami University, both in the number of student inquiries and applications for fall 2022. It also supported the goal to maintain the academic profile of our admitted students."
From the Judges
Strong on use of resources and understanding of target audience. Pieces were well connected to one another. It felt like they built upon each other well to accomplish goal. Travel postcards were witty.
