"Informed by extensive insight, we developed a comprehensive strategy that guided messaging, content, targeting, and reporting. It delivered tangible outcomes. We can demonstrate a direct correlation between the success of the campaign and progress toward meeting our institutional goals.
We worked creatively to produce compelling content with creative agencies, in-house teams, academics, and students during lockdown, developing a rich suite of media that showcases our inspiring work as an institution. The Where Next? platform was an enormous achievement, generating excitement in the local community and making connections between the university and other organisations, from local bars to Whitechapel Gallery. We are extremely proud of #BeTheChange--not only for the positive impact it has had on our recruitment position heading into clearing, but also because of the passionate response it has received from our community and the places we know we can take it in the future."
From the Judges
The #BeTheChange student recruitment campaign is bold in its message and design and the realization that student recruitment is a community effort. It earned a silver because it focused on addressing student's concerns in a direct manner that resonated with them, and the campaign yielded significant results.
