From the Nominator

"The goal of this video is to introduce prospective medical residents to one of our affiliated teaching facilities, Providence Care Hospital. Our residency programs in geriatric psychiatry, palliative care, and physical medicine and rehabilitation are based here.  

The pandemic forced the cancellation of all tours and in-person interviews for residency candidates, so we decided to use relatively new technology to produce video tours of our hospital partners--with a difference. Shooting with 360° video enables us to record in every direction simultaneously.  Viewers become immersed in the experience. They are at the centre of each shot and can control where they want to look, whether left or right, up or down. They can control the screen and pan all around each shot in 360 degrees.    

We worked closely with our residency programs to identify key areas of the facility, conducted a walk-through, and then booked a day for filming where we were accompanied by the hospital communications team. Volunteers acted as virtual patients in each shot and a current medical resident filmed an introduction. A script was written, and the same medical resident then recorded the narration which accompanies the video.  

The response has been incredibly positive. The hospital has hailed it as “fantastic” and “amazing,” while our residency programs have called it “a total mic drop,” leading to calls for other videos shot in this format. Based on the success of this initiative, we plan to produce a series of 360° videos profiling our different medical programs starting this spring."

From the Judges

The unique use of technology through the 360-degree view really set this video apart from others. With an 88% click-through rate, they also clearly achieve their objectives to their target audience. It was a memorable video for all of us.