In order to celebrate the admitted Class of 2024, we compiled publicly available videos of high school seniors opening their acceptance letters into a single video that became one of the most popular posts ever on the Stanford University Instagram. It earned 731,775 impressions and 55,000 engagements across Stanford and Admissions channels, and is currently sitting at 63k views on YouTube and 121k views on Instagram TV. The comments included a number of alumni and parents who said it brought back memories to when they were accepted to Stanford. “Brought tears to my eyes” was a common phrase repeated by many. The video was a heartwarming moment for many during uncertain times. One Residence Dean wrote, “I needed this so bad and didn’t even know it. Bawling my eyes out.
From the Judges
Authentic way to showcase the excitement of students being accepted.
