“We Believe: Emily Solomon” is a video created to support Capilano University's annual “We Believe” breakfast fundraiser event, organized by the University's Development and Alumni Relations team.
The event began in 2018 when University President Paul Dangerfield and his wife Catherine established the Paul & Catherine Dangerfield Women's Bursary, to enable access to post-secondary education for female students who may not otherwise have that opportunity. Donors are encouraged to support “We Believe” by giving to one of 23 awards that directly assist women pursuing higher education.
In 2021, “We Believe” was a virtual event, with boxed breakfast meals delivered to donors' homes. The Marketing and Digital Experience team was tasked with creating a storytelling video to be played during the event, featuring the story of Emily Solomon, a CapU alum and featured guest speaker for the breakfast fundraiser. In the video, Emily speaks about overcoming an intergenerational lack of access to education, and how scholarships and bursaries gave her the opportunity to provide a better life for her daughter.
From the Judges
We were so impressed with the connection to the viewer, and the engagement it created. The topic was not out of the ordinary, but it hit all the right feels. Excellent job!
