In October 2017, The University of Queensland publicly launched its first comprehensive Not If When, Campaign to Create Change with the two clear clear objectives: one, facilitating meaningful engagement with the UQ community, and two, to partner with donors to accelerate UQ causes, with a goal of raising $500m by the end of 2020. The campaign exceed all expectations, closing with $607m in donations (120% of target) from more than 16,600 donors, and a more connected and engaged alumni community than ever before—with 1 in 3 alumni engaging with UQ over the course of the campaign. In total 34,009 gifts were secured from more than 60 countries—ranging from $5 to 8-figure donations. $385 million was pledged to support research, $132m to teaching and learning, and $90m to empowering student success. The campaign was the first of its kind in Queensland, and only the third comprehensive campaign for a G08.
From the Judges
Queensland's comprehensive campaign was strategic and well-planned. This multi-faceted campaign was highly effective and impactful. Results speak for themselves.
