In an effort to showcase the new Wisconsin Groundwater Coordinating Council video and ongoing groundwater research, the University of Wisconsin Water Resources Institute, a program of UW-Madison, invited 132 state legislators and the governor to visit a one-day exhibit in the State Capitol rotunda in conjunction with Groundwater Awareness Week. Because there are strict regulations about the kind of materials that can be distributed to legislators' mailboxes, the institute designed an eye-catching twist-fold invitation that did not need an envelope. The signage, brochure and one-sheet available at the display reflected the importance and value of groundwater and groundwater research to enhance the understanding of groundwater in Wisconsin.
From the Judges
The UW–Madison creative team clearly thought about their various audiences when they were producing this highly effective piece. This is a modern, striking design that is simplistic, but not simple.
