We present a video and collateral materials created for the most successful Giving Tuesday campaign in Colorado State University’s history. For the past four years, CSU has leveraged Giving Tuesday as an opportunity to fundraise for our on-campus food pantry and meal swipe program. Food insecurity was a problem before the pandemic; more students are struggling now with the cost of education and unemployment, and they needed assistance.
The increased need for food-related programs (Rams Against Hunger and Ram Aid) and Housing & Dining Services combined with the digital nature of many projects during COVID-19, motivated our team to invest the time and resources to create an educational and impactful video that was placed on the Giving Tuesday giving webpage, in social media ads, and included in three emails–each one featuring a student from the video.
From the Judges
This video did a great job using students in an authentic way to make a pointed case to support their Rams Against Hunger initiative. The close-ups and storytelling helped paint a picture of need, and the difference giving can make.
