Skip to main content

CASE

CASE

Main Menu

  • Conferences & Training
  • Resources & Articles
  • Trending
  • Awards
  • Connect
  • Talent
  • About
  • Districts
    • Membership
    • Log in
    • Search
    • Shopping Cart

    Breadcrumb

    1. Home
    2. CASE Awards
    3. Circle of Excellence
    The Admitted Students Campaign

    Dancing Camels: The Admitted Students Campaign

    Year: 2021
    Award Level: Grand Gold
    Award Winner(s): Connecticut College
    Award: Circle of Excellence
    Category: Marketing | Marketing on a Shoestring
    See award-winning campaign
    From the Nominator

    For the first time, we used our home page banner to congratulate newly admitted students, and we carried the theme through to the necessary information on the admitted student page and on social media, offering a very public, celebratory, and fun welcome—all for the low price of $110.69.

    The home page banner became a revolving carousel of video vignettes featuring our beloved Camel (a student in our mascot costume) in an array of amusing situations: wearing a Snuggie and eating popcorn with students in a common room; in sunglasses on a beach towel catching rays on the main green; and throwing a snowball on a wintry day and facing a barrage of snowballs in return. And there were many more.

    From the home page, visitors were directed to the admitted student page, which also featured the Camel popping up randomly around the page and pointing out the aforementioned tasks (i.e., registering for Camel Days open house, beginning the online pre-orientation program, and making their enrollment deposit). That page also included links to our social media accounts and content featuring the Camel that encouraged them to celebrate, share and participate.

    Our goal was to publicly celebrate and welcome the Class of 2024, and direct them to take steps that would quickly make them feel part of our Camel community.

    From the Judges

    We love the Dancing Camels! The university’s creativity was fun and welcoming to new students, especially in a time of great uncertainty. Most important, the fun, welcoming Camel produced impressive results. The 91% of EDI students making deposits and 31% of EDII students making deposits is a win-win for the students and the university, and should be underscored that this happened during the pandemic when many prospective students were contemplating their choice to attend university or take year off. Congratulations Connecticut College on a great idea that really performed!

    CASE

    CASE
    • CASE Communities
    • Member Login
    • Careers at CASE
    • Terms & Conditions
    • Privacy Statement
    • Staff Intranet
    Connect with CASE
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram

    CASE Member Support
    +1-202-328-CASE [2273]
    support.case.org

    CASE

    CASE
    Close

    Search

    Popular Searches
    Book Advancement events Articles Fundraising Resources AMAtlas Resources Awards CASE Library