Our illustrator, Steven Noble, is a world-renowned artist whose distinctive work can be found on food products, books, credit cards, and more. A UC Davis alum, Noble has lent his considerable talent to the task of illustrating some of our most unique and iconic properties. This is a sample of the custom illustrations collection he designed in partnership with the university. This collection was an initiative during the creative development of the new university master brand “Outgrow the Expected.” The collection of illustrations includes campus icons and symbols including the water tower visible from highway I-80, iconic London double-decker buses, cows riding a bike to symbolize the dairy farm and cows on campus.
From the Judges
This campus branding system benefits greatly from the spot illustrations of various elements and scenes, very nicely capturing the unique atmosphere and experience of the school. While there are elements of the system that aren’t quite as solid (the watercolour brush strokes feel slightly out of place and some colour choices are somewhat low-contrast in the sample pieces), the illustrations themselves are consistent, whimsical, quirky and clearly quite unique to this institution. Very nicely done.
