The Caltech Science Exchange is a sub-brand and initiative of Caltech that brings insight and expertise to critical topics in science and engineering.
For more than a century, Caltech has marshaled the resources of research and education to fuel knowledge and innovation that benefit humanity. We believe that science lends essential perspective to the most pressing challenges and complex questions society faces.
However, we also recognize that, in an era of mass information, controversy and confusion often surround scientific debate. It can be difficult to discern fact from misrepresentation, and to distinguish positions that are supported by scientific evidence from those that require further investigation.
Through the Caltech Science Exchange, the institute is dedicated to informing public conversation by providing clear explanations, credible answers, and reliable commentary on the scientific issues that affect our world and our lives.
From the Judges
The Caltech Science Exchange demonstrates fantastic use of personas for informing a visually arresting brand. The programme makes science accessible and fun for all, which is reflected in the brand identity. The audience engagement was proved by impressive metrics: returning visitors and time spent on page. Well done.
