After more than a year’s worth of research and development, Central Michigan University launched our new brand: We Do. Centered on the distinctly engaging educational experience CMU prides itself on, the “We Do” brand is all about action in learning, and the real-world outcomes that approach provides students and alumni.
It also has energy and excitement–two things we want our admitted students to feel when they get notice of their admittance to CMU. Our admit kit accomplishes a few objectives:
-- Provides notice of admittance, and a welcome to our campus community
-- Provides critical next steps in a concise and user-friendly way
-- Notifies them of any merit scholarships for which they are eligible
-- Gets students excited about becoming a member of our community
The disparate pieces within this kit do all of the above, in addition to reinforcing our new brand, and providing students with tech stickers and a poster to show their CMU pride.
From the Judges
All materials were superb and, logistically, we're impressed with the scholarship notice going out at the same time in the admittance kit. The Next Steps insert is such an easy idea, and a lot of times no one presents the information in an easy way. Well done!
