From the Nominator
Coming on the heels of scandals, reinforcing USC Annenberg’s brand pillars of excellence, courage, and community became especially urgent with our fall/winter 2019 issue. We recognized that both the magazine’s substantive content and engaging design would be essential in rebuilding trust and mutual connection, particularly with our alumni. As always, we remained true to our objective with USC Annenberg Magazine: to offer a twice yearly “user’s manual” that readers can continue to rely on for insights around the challenges of our day. This decision was also bolstered by a 2017 survey, which found that 86% of our readership wants the magazine to deepen and strengthen their relationship with USC Annenberg. They want to know how their fellow alumni are innovating and impacting their fields, how students are connecting what they learn in the classroom to the real world, and how faculty are uncovering and advancing vital new knowledge. Our readers don’t want an annual report disguised as a magazine; they are hungry for an editorial showpiece that truly captures USC Annenberg’s thought leadership, and how we are leading the way forward at this critical time for the fields of communication, journalism, and public relations.
From the Judges
This is a magazine that has definitely succeeded in its aim to be "more than just an annual report." Eye-catching titles with a great use of space and images were found throughout. Thoughtfully designed spreads clearly matched each story. We were particularly impressed by the mix of images and commissioned photography, with plenty of space allowed for images to tell the story. A larger budget than other submissions, but effectively spent. USC spoke about a desire to rebuild their reputation. We were impressed that the magazine team had taken the time to survey, then take on board (and quote) feedback from their readers. Content provided a good mix of campus news and features. Punchy headlines and beautiful images complemented copy in a well-balanced fashion throughout. Readable and engaging, with a great balance of content aimed at alumni, prospective students, and readers interested in great news stories and features.